Sebastian Professional
Hair brand Sebastian Professional wanted to launch their new curl range in a believable and relatable way, far removed from the standard static studio shoots and overly-perfect curls.
We created a series of #CurlPower crash tests that reflected legit, real-life curl nightmares and invited 5 curly haired influencers to try them out while using the products.
Awarded Bronze at Euro Effies 2018 for Products/Services Launch.
