Krug X Fish
Every year, Krug Champagne creates a series of content-lead campaigns around a single-ingredient food pairing. In 2018, the focus was on fish.
I joined the project after the initial ideation phase. From then on I was the lead copywriter, involved in everything from the film production, scouting trips, journalist and photographer briefing, book editing, article editing and social content concept.
Book awarded Bronze in print category at the Grand Prix Stratégies du Brand Content.
